Frantz Lasorne’s astonishing augmented reality toy design – excellent – is it real?

http://turing.lecolededesign.com/flasorne/portfolio/index.php?2009/01/25/30-real-virtual-playground

Also shown at Yanko Design:

http://www.yankodesign.com/2009/03/16/surreal-becomes-real-with-toys-and-ar/

Possibly being developed for LEGO

http://i.gizmodo.com/5171943/augmented-reality-lego-unnecessarily-bring-lego-into-the-21st-century

and  at Ubergizmo

http://www.ubergizmo.com/15/archives/2009/03/ar_tui_project_for_kids.html