Via http://www.intomobile.com/2009/06/16/video-layar-the-first-mobile-augmented-reality-browser.html

Layar (http://layar.eu/) by SPRX Mobile (http://www.sprxmobile.com/) calls itself the “world’s first Augmented Reality browser” and aims to launch on Android.  Local to Netherlands as of now.

You read about it on 06/16 Augmented Expo and the following day on:
http://www.engadget.com/2009/06/17/video-sprxmobiles-layar-is-worlds-first-augmented-reality-bro/#continued
and
http://news.cnet.com/8301-17938_105-10266380-1.html

Via http://www.intomobile.com/2009/06/16/video-layar-the-first-mobile-augmented-reality-browser.html

Picked up by TechCrunch on 6/21: http://www.techcrunch.com/2009/06/21/layars-augmented-reality-browser-literally-more-than-meets-the-eye/